David Walley
CEO, Freeman UK


David Walley is the CEO of Freeman UK. With more than 20 years of experience as a business leader of some of the biggest companies in the UK and European event services industry, David has played instrumental parts in the execution of a number of internationally renowned events, including the PGA Ryder Cup, London 2012 Olympics, Farnborough International Air Show and the British Grand Prix.


In addition to heading some of the most recognized and established names in the world of events, his entrepreneurial skills have enabled him to be at the center of several of the most significant mergers and acquisitions that have shaped the event industry in Europe.


With an impressive track record of senior appointments, David's roles have included Managing Director of De Boer, Managing Director of P&O Exhibition Services, Chief Executive of Arena Group and Chairman of 360 Creative Event Services and SO Group.


David earned a degree in engineering as part of his distinguished military career with the Corps of Royal Electrical and Mechanical Engineers of the British Army.